Recon

Smith & Nephew CEO reveals new ‘no frills’ strategy

July 28, 2014 by Brad Perriello

Smith & Nephew CEO Olivier Bohuon reveals a new, ‘no frills’ strategy for developed markets that the company 1st pioneered in emerging markets.

Smith & Nephew (FTSE:SN, NYSE:SNN) CEO Olivier Bohuon is planning to reveal a new strategy for mature markets this week that the company 1st developed for the middle tier in emerging markets, he told the Telegraph yesterday.

Instead of providing a soup-to-nuts solution including medical devices, logistical support and an on-site technician, Bohuon said, the new strategy is to supply only the medical device at a reduced cost.

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Josh Sandberg

Josh Sandberg is the President of Ortho Sales Partners and Partner for The De Angelis Group. He also serves as Co-Founder and Editor of OrthoSpineNews.

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