According to iData Research’s orthopaedic surgeons survey of knee surgeons from around the world, the competition for brand preference between the top 4 companies that supply orthopedic knee products is too close to call.
Vancouver, BC (PRWEB) October 22, 2014
Orthopedic surgeons from more than 60 countries were interviewed by iData Research, the leading global authority in medical device market research, at the 2014 American Association of Orthopaedic Surgeons Annual Meeting held in New Orleans, Louisiana. Over 14,000 healthprofessionals attended the meeting. iData’s global survey covered end-user attitudes and perceptions towards knee, hip, hand-digit, foot-digit and spinal implantable devices.
The majority of survey respondents, almost 90%, were actively involved in knee repair surgery. In Europe and the U.S., the 2014 knee repair device market was estimated at more than US $6 billion, with much of that value coming from the United States.“Clinical efficacy is first and foremost in the minds of orthopedic surgeons,”says Dr. Kamran Zamanian, CEO of iData.“If any of these top 4 companies want to stand out to a greater degree, surgeons from around the world clearly want to see proof of better results.”
Marketing geared towards patients may not see the return expected, with only about 10% of survey respondents claiming they would switch brands based on patient requests, compared to the more than 70% of respondents interested in demonstrated clinical efficacy.
Other key findings from the iData Research report entitled Global Orthopedic Implant Physician Preference Survey:
Less Interest in Small Joint Repair:
Less than half of survey respondents reported being actively involved in hand-digit repair surgeries, and even fewer participated in foot-digit repair. In orthopedic surgery, however, the least performed type of procedure was reportedly cervical and thoracolumbar spinal surgeries.
Custom Implants Globally Preferred, When Possible:
The final question of the survey asked respondents to share their thoughts on customized implants and whether or not they see an advantage to using them. The survey results were similar regardless of clinical setting and geographical distribution. Overall, more than half of the sample population demonstrated an interest in customized implants, with many stating patient-specific sizing as the primary benefit. However, majority of the remainder of respondents did not know, or declined to provide an answer; only about 20% voiced a specific aversion to custom implants.
For more information
This global survey includes respondents from North America, Latin America, the Caribbean, Western and Eastern Europe, the Middle East, Africa, Russia, East and Southeast Asia, and Australia. For knee, hip, hand-digit, foot-digit and spinal implantable devices, this report covers surgeon-indicated product preference and surgeon-indicated factors influencing product preference changes, all segmented by clinical setting, region, and country.
The data used in this article is derived from iData Research report Global Orthopedic Implant Physician Preference Survey and Analysis- 2015. Visit iData’s website for more details about this report.
About iData Research
iData Research (http://www.idataresearch.com) is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Diabetes Drugs, Diabetes Devices, Pharmaceuticals, Anesthesiology, Wound Management, Orthopedics, Cardiovascular, Ophthalmics, Endoscopy, Gynecology, Urology and more.