7 Concepts Every CEO Has to Nail


Just because you call yourself a CEO doesn’t make you one.

For one thing, if a board of directors doesn’t name you chief executive officer of a real corporation, you’re sort of like a silly little kid playing grownup. More importantly, you’re probably misrepresenting your abilities, as well.

If you don’t have these seven concepts down, you may want to think about changing your Twitter and LinkedIn profiles. And I definitely wouldn’t quit my day job just yet, either.

Your product is your brand. You’re not. The secret to great marketing is to come up with a killer product customers need at the right price. You can promote your business and yourself all day long, but if you can’t come up with an awesome product that people want to buy, nothing else matters. Seriously.

If you can’t sell your vision. Nobody will buy it. We all talk about the importance of vision, but you have to be able to sell it to potential customers, employees and investors and I mean all day long. If your stakeholders don’t buy it, nobody else will either. If you find yourself pitching your concept in your dreams, you’re on the right track.



Josh Sandberg

Josh Sandberg is the President of Ortho Sales Partners and Partner for The De Angelis Group. He also serves as Co-Founder and Editor of OrthoSpineNews.

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