BASINGSTOKE, England, October 15, 2018 /PRNewswire/ —
- Partnering with Ortho Consulting Group, Field Orthopaedics is expanding its market presence for their innovative Micro Screw System in EMEA.
- The unique 1.5mm screw with a rigid cannulation is designed for small fractures in the hand.
- New to EMEA market, CE registration pending.
Innovators of the Micro Screw System, Australian-based Field Orthopaedics, has signed sales expansion experts, Ortho Consulting Group, to exclusively manage and accelerate growth of their new product in EMEA.
Already established in Australia, and most recently in the US, the Micro Screw is nearly set (CE registration imminent) to break into the EMEA market for the first time. Ortho Consulting Group will take full commercial responsibility for the expansion including setting the strategic direction as well as sourcing, onboarding and managing of distributors throughout the region.
Matt Woods, Founder of Ortho Consulting Group, said: “We are delighted to be managing the EMEA region for Field Orthopaedics. Field are an innovative company with its first product offering being the Micro Screw, we are looking forward to a long partnership with Field.“
Andrew Dubowski, Head of Export, “It is very exciting to be able to offer such a small screw (1.5mm) with a cannulation that is still rigid and effective at fracture fixation. This differentiation truly offers the surgeon an excellent and elegant solution to small bone fractures. I genuinely feel it can stand out in what is a crowed space.“
Field Orthopaedics‘ CEO, Chris Jefferys, commented: “Field Orthopaedics is excited to work within the experienced team at Ortho Consulting Group and expand the Micro Screw range into EMEA. We have the full confidence in OCG‘s ability to capture the market for the Micro Screw and many more to come.”
About Field Orthopaedics
Field Orthopaedics (FO) is an Australian Orthopaedic devices company. FO is a rapidly growing company that focuses on the design and manufacturing of orthopaedic devices to address the shortcomings in the trauma, extremities and biological markets.
Currently, Field Orthopaedics has 12 projects in the entire portfolio, 6 of which are in active development expected to gain regulatory approval within the next 3 years. Field Orthopaedics was formed to bring back innovation to medicine and to realise products that address under-serviced markets and to realise solutions to problems impacting patient care and outcomes. The company was created from within the medical community, when the founders decided to take action and form a significant collaboration with surgeons and physicians asking them what their hurt points were and working alongside them to create answers.
About Ortho Consulting Group
With a network of over 5,000 validated contacts, Ortho Consulting Group (OCG) are a team of industry experts specialising in global strategy and building, strengthening and managing global sales channels, specifically outside of the US.
OCG understand the challenges of growing a global business within Orthopaedics and Spine and offers a holistic consultancy service to advise, support and deliver orthopaedic manufacturers’ expansion strategies.
Made up of two specialist divisions, Orthoconnections and Orthoexecutive, OCG can cover all sales channel expansion solutions, whether that’s growing and onboarding your own senior leadership team or sourcing and managing your distributors.
Tom Edwards, Group Marketing Manager
Ortho Consulting Group
SOURCE Ortho Consulting Group